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PHASE I: PRICE YOUR PROPERTY. A professional Comparative Market Analysis will be prepared to compare similar properties in the same general neighborhood. It is an essential tool when attempting to determine the market value of a home. To remain competitive, the price may need to be adjusted depending on your need to sell quickly.
Prepare Your Home to Sell. A complimentary consultation with our home showcase experience and tips will maximize the positive attributes of your property. From interior design to enhancing curb appeal, we will help to bring out the best your home has to offer while creating a welcoming environment.
Coordinate Photography. Superior photography and sophisticated digital cameras will allow us to promote the best image possible in a slide show allowing buyers to virtually visit your home 24/7.
Install Signage and Lock Box. One of the most effective real estate sales techniques is to have a FOR SALE sign displayed on your property which communicates contact details to any interested onlookers.
PHASE II: IMPLEMENT EXCLUSIVE INTERNET PLAN. Broadcast notification for each new listing and it’s slide show will be distributed to thousands members of the Consolidated Multiple Listing Service (CMLS), the Connecticut Multiple Listing Service (CTMLS),independent multiple listing services in our market areas, and PITTDelivery subscribers. Your property will be featured on www.wpsir.com and sothebysrealty.com where visitors can search for any property by area mapping, lifestyle, or usual means and view slide-shows or virtual tours (where appropriate) of every William Pitt Sotheby’s International Realty listing and print property flyers. It will also be ‘Showcased’ on realtor.com and viewed on RealEstateJournal.com, NYTimes.com, and Trulia.com, to name a few.
Monitor Internet Lead Manager. Through LeadRouter™, our automatic internet lead capturing system, consumer inquiries on your property will be sent to a qualified agent informed on your property for an immediate response.
Promote to Realtors® and the MLS. Realtors will be invited to preview your property during a specially scheduled property tour and your property will be promoted at weekly office sales meetings.
Create Property Brochures. A professionally designed and printed four-color brochure will be displayed in the office and in your home for those viewing your property. Included will be the features and photos of the property.
Market Your Property Through Direct Mail. “New To Market” postcards will be mailed to area homeowners and targeted members of our database of past customers, top real estate agents, qualified buyers and investors, and select neighborhoods.
Market Through Print Advertising. Your property will appear in our company’s local display ad in publications until the property is SOLD.
Hold Sunday Open House Events. Optional Sunday open houses will be staffed by one of our professional associates who are familiar with the features of your home. Appropriate directional signage and advertising will be used.
PHASE III: FROM CONTRACT TO CLOSING. We will assist in analyzing offers, negotiate on your behalf, attend the home and pest inspections, manage critical dates, coordinate a smooth closing (mortgage company, buyer’s agent, and attorneys), arrange final walk-through, arrange for property sign removal, schedule and attend closing all while staying in constant communication with you.
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